POWERADE, the official sports drink of FIFA, partnered with our team to deliver a full 360° campaign tied to the FIFA World Cup 2026™. The primary objective was to seize the spotlight and build strong, memorable associations between POWERADE and the tournament—engaging a broad, non-specific soccer audience while amplifying the brand’s presence on the global stage. The work spanned packaging, a global TVC campaign, and shopper marketing tools, brought to life with our athlete partners Lamine Yamal and Rodrygo.
Agency Support: Jones Knowles Ritchie
PACKAGING
POINT OF SALE
DIGITAL BANNER ADS
E-COMMERCE
PHOTOGRAPHY
Photographer: Garrett Byrum & Adam Bartlett
